Everything started with just a cube of chocolate on a stick
In 2004, the idea emerged of having a cube of premium Belgian chocolate on a stick to dissolve in hot milk and end up with a cup of mouth-watering hot cocoa. About a year later, this unique concept was launched. Choc-o-Lait takes everything and everyone back to its roots, to the good old times, to that warm and cosy feeling people get when being able to enjoy true craftsmanship. It turned out to be a true hit… not just in the finer delicacy stores, but also in food service throughout over 40 countries.
Choc-o-Lait kept on surfing this wave, engulfing itself in creativity and enthusiasm, throughout the years. Our range wasn’t just upgraded, through new flavours, but also sought out broader horizons, by adding new items that all shared the common personality: Handmade & Belgian Quality.
With a brand name that pretty much points out how to use our product, we were in need of an overlapping mother brand. This mother brand does not only encourage growth, but it also ensures our employees a constant line of work outside of the ‘hot chocolate season’. On top of that, it allows us to hold on to our most valued possession, and cream of the crop, Choc-o-Lait, within the department of hot cocoa while we also branch out into other, different categories.
14 years later Choc-o-Lait is more than hot chocolate milk.
This dynamic passion is clearly shown in our new logo, which doesn’t limit itself to a sole static logo, but is built up out of multiple images that are bursting of energy. At certain points, the little rascal is running, having a good time on the swing or is just dozing off while seated on the big heart.