A cube of chocolat, on a stick?
In 2004, the idea emerged of having a cube of premium Belgian chocolate on a stick to dissolve in hot milk and end up with a cup of mouth-watering hot cocoa. About a year later, this unique concept was launched. Choc-o-Lait takes everything and everyone back to its roots, to the good old times, to that warm and cosy feeling people get when being able to enjoy true craftsmanship. It turned out to be a true hit… not just in the finer delicacy stores, but also in food service throughout over 40 countries.
MoMe, as Choc-o-lait is more than hot chocolate
CREATION OF a new MOTHER BRAND named MOME
Choc-o-Lait kept on surfing this wave, engulfing itself in creativity and enthusiasm, throughout the years. Our range wasn’t just upgraded, through new flavours, but also sought out broader horizons, by adding new items that all shared the common personality. With a brand name that pretty much points out how to use our product, we were in NEED FOR AN OVERLAPPING MOTHER BRAND. This mother brand does not only encourage growth, but it also ensures our employees a constant line of work outside of the ‘hot chocolate season’. On top of that, it allows us to branch out into other, different categories.
Master in uplifing drinks
Color your life and make it tastfull by making your own hot chocolate or your own lemonade, So drinking your favorite drink becomes something special.
Anno 2022 : Choc-o-lait turns and SirUp turns 5!
To celebrate this double birthay MoMe asked the well-knowed and renominated agency King of Hearts to connected our different product ranges to become the future master in uplifting drinks.
Choose the most approprate moment, glas, your favorite product and flavor and top it off.